Emergent Futures Tumblelog

This is the Tumblelog of Paul Higgins and Sandy Teagle - Futurists from Melbourne and Brisbane in Australia. Go to Emergent Futures to see more or follow on Twitter at FuturistPaul . If you right click on the pictures, titles or links in these posts you will be able to go to the original story on the web. If you click on comments for each post you can either read what others have said or add your own comment via Disqus. If you click on the date of a post it will take you to a single post view where you can copy the web link if you want to send it to someone else. If you click on the tags it will take you to other stories from Emergent Futures with the same tag.

January 27th 2012

10 notes |# Comments

Do you believe Apple really deserves all the buzz it gets, or is it an overrated model that people overlook just because it's, per say, "trendy?" For example, the MacBook pro from mid 2009 carries an Intel Core 2 Duo processor. That's nothing amazing. Toshiba carries a laptop for $468 with an Intel Core 2 Duo processor. Asus carries the same. HP carries the same. And yet people will shell out double the price of the Toshiba laptop when both laptops carry the same important dynamic of a computer.
ariaana

Hi Ariaana,

Sorry for the slight delay in responding. Got a couple of big projects coming up and have been super busy as well as doing rehab because I got hit by a car when Triathlon training in October - almost good now.

I think the answer is a bit of both. While there is certainly a fanboy/girl aspect and trendiness about the feelings that people have about Apple there is certainly a great deal of good.

Generally I have not been a fan because of what I perceive as the closed nature of what they do and the control that has been exerted on the ecosystem around their products. This has been highlighted in the last few days with their EULA on the iBooks author program which appears to be trying to gain control over content you produce using their software. You can read a description of that at:

http://www.zdnet.com/blog/bott/apples-mind-bogglingly-greedy-and-evil-license-agreement/4360

Having said all that part of the reason they seek to exert control is to give the user a seamless and trouble free experience and I can see why that is despite the fact that I prefer a more open system.

I have had an iPod for years and it just works - it synchronises easily and it just goes. After a long delay I have an iPad2 because it was bought for me by my partner and I just love it. It works on the go for me, its easy start process allows me to do stuff for 5 or ten minutes while waiting for a meeting or being on the tram. Its portability means we use it regularly for catch up video, etc. Its battery life is just great

If a company produces products that just work, that solve problems that others have struggled with, and continually delights the customer then they deserve the buzz and the profit margins. In the end the consumer has a choice.

Paul

Posted at 4:41pm.

  1. yesvcan said: Had you ever used a Mac, you would know why.
  2. emergentfutures posted this

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