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Why Regret Makes Buying Experiences Better than Buying Stuff

“When you buy an object, like a computer, you may experience buyer’s remorse. That is, soon after buying it, you may regret buying that particular computer, because you could have bought another one (or something else entirely). You are much less likely to regret buying an experience. Think about a big concert going in on your town. You are more likely to regret passing up the opportunity to go to the concert than you are to regret buying a ticket to go.”

Full Story: Psychology Today

Posted at 3:27am and tagged with: cognitive,.

Why Regret Makes Buying Experiences Better than Buying Stuff

“When you buy an object, like a computer, you may experience buyer’s remorse. That is, soon after buying it, you may regret buying that particular computer, because you could have bought another one (or something else entirely). You are much less likely to regret buying an experience. Think about a big concert going in on your town. You are more likely to regret passing up the opportunity to go to the concert than you are to regret buying a ticket to go.”

Full Story: Psychology Today

Emergent Futures Tumblelog

Why Regret Makes Buying Experiences Better than Buying Stuff

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