Emergent Futures Tumblelog

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Paul Higgins:  This is interesting  but we need to be cautious on two fronts:

Firstly just because people who trust their feelings more might be better at predicting some things that does not mean the same as “trust your feelings” and you will be better at predicting things. The trust here is generated from some knowledge of the area in question and clearly artificially trusting your feelings more does not change that knowledge

Secondly the predictive capacity was still not that high as has been borne out consistently in studies.

A forthcoming article in the Journal of Consumer Research by Professor Michel Tuan Pham, Kravis Professor of Business, Marketing, Columbia Business School; Leonard Lee, Associate Professor, Marketing, Columbia Business School; and Andrew Stephen, PhD ‘09, currently Assistant Professor of Business Administration, Joseph M. Katz Graduate School of Business, University of Pittsburgh, finds that a higher trust in feelings may result in more accurate predictions about a variety of future events.

Full Story: Science Daily

Posted at 5:54am and tagged with: prediction, future,.

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