Emergent Futures Tumblelog

This is the Tumblelog of Paul Higgins and Sandy Teagle - Futurists from Melbourne and Brisbane in Australia. Go to Emergent Futures to see more or follow on Twitter at FuturistPaul . If you right click on the pictures, titles or links in these posts you will be able to go to the original story on the web. If you click on comments for each post you can either read what others have said or add your own comment via Disqus. If you click on the date of a post it will take you to a single post view where you can copy the web link if you want to send it to someone else. If you click on the tags it will take you to other stories from Emergent Futures with the same tag.


[Irving Wladawsky-Berger]

Gartner predicts that by 2015, about a quarter of all companies will have created a new seat at the senior executive table–the Chief Digital Officer. Gartner’s prediction is based on the major transformation underway as companies are digitizing both their sources of revenue as well as their services.

The research group said this is happening because “organizations are digitizing segments of business, such as moving marketing spend from analog to digital, or digitizing the research and development budget.”  Also, Gartner says, organizations are digitizing how they service their clients, in order to drive higher client retention. Thirdly, it says, they are turning digitization into new revenue streams. As a result, of these changes, every budget is becoming an IT budget, and the Chief Digital Officer is becoming a logical addition to business leadership.

I had not heard much about the Chief Digital Officer until I read about Gartner’s prediction. But, the more I’ve thought about it, the more I like the concept. Chief Digital Officer succinctly captures the future direction of the CIO role.

Posted at 6:04am.

  1. republicofideas reblogged this from emergentfutures
  2. jefreecolpetzer-jefree6 reblogged this from emergentfutures
  3. rafer reblogged this from emergentfutures and added:
    Rafer sez: This is how defensive companies will act. In aggressive companies, the Chief Digital Officer is called the...
  4. emergentfutures reblogged this from smarterplanet
  5. 8100dy43d534 reblogged this from futurist-foresight
  6. futurist-foresight reblogged this from kdnewman and added:
    An interesting new management trend as predicted by Gartner - the rise of Chief Digital Officers.
  7. kdnewman reblogged this from smarterplanet
  8. techspotlight reblogged this from smarterplanet
  9. wakeofjake reblogged this from smarterplanet
  10. thewholeself reblogged this from smarterplanet
  11. smarterplanet posted this