Emergent Futures Tumblelog

This is the Tumblelog of Paul Higgins and Sandy Teagle - Futurists from Melbourne and Brisbane in Australia. Go to Emergent Futures to see more or follow on Twitter at FuturistPaul . If you right click on the pictures, titles or links in these posts you will be able to go to the original story on the web. If you click on comments for each post you can either read what others have said or add your own comment via Disqus. If you click on the date of a post it will take you to a single post view where you can copy the web link if you want to send it to someone else. If you click on the tags it will take you to other stories from Emergent Futures with the same tag.


The access Union Metrics has to the Tumblr data firehouse allows it to chart just how that post spread through the Tumblr ecosystem, identifying the users who played the biggest role in amplifying its reach. This is what that looks like, visualized:


It’s worth noting that this level of detail is only available on Tumblr, not Twitter, whose data doesn’t allow for tracing back the chain of an individual retweet… Being able to target the individual users whose assistance in getting a message to go viral would be most valuable — that’s the kind of surgical marketing brands dream of.

Posted at 11:09am.

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    Great visualization and really fascinating data.
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