Emergent Futures Tumblelog

This is the Tumblelog of Paul Higgins and Sandy Teagle - Futurists from Melbourne and Brisbane in Australia. Go to Emergent Futures to see more or follow on Twitter at FuturistPaul . If you right click on the pictures, titles or links in these posts you will be able to go to the original story on the web. If you click on comments for each post you can either read what others have said or add your own comment via Disqus. If you click on the date of a post it will take you to a single post view where you can copy the web link if you want to send it to someone else. If you click on the tags it will take you to other stories from Emergent Futures with the same tag.

March 18th 2010

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Advertising Expenditures Dropped 12.3% In 2009, But Digital Grew 7.3%

Total advertising expenditures fell 12.3% last year to $125.3 billion as compared to 2008, according to data released today by Kantar Media. However, Q4 2009 ad spending was off 6% against the year ago period, with nearly all media improving upon their January-September performance.

Posted at 4:18pm and tagged with: advertising, internet, newspapers,.

Advertising Expenditures Dropped 12.3% In 2009, But Digital Grew 7.3% Total advertising expenditures fell 12.3% last year to $125.3 billion as compared to 2008, according to data released today by Kantar Media. However, Q4 2009 ad spending was off 6% against the year ago period, with nearly all media improving upon their January-September performance.
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