Emergent Futures Tumblelog

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How mobile has changed daily news consumption and why you need to understand it

We all know smartphones and tablets have revolutionised how consumers access media content. But away from the big picture there are essential details to consider, such as when consumers access your content.

The Financial Times is just one business investing a great deal of resources in analysing digital usage patterns. The graph below shows subscriber access during the day - the blue section shows desktop and laptop access and the orange section shows mobile devices. 

Full Story: MediaBriefingDaily

Posted at 11:09am.

How mobile has changed daily news consumption and why you need to understand it


We all know smartphones and tablets have revolutionised how consumers access media content. But away from the big picture there are essential details to consider, such as when consumers access your content.
The Financial Times is just one business investing a great deal of resources in analysing digital usage patterns. The graph below shows subscriber access during the day - the blue section shows desktop and laptop access and the orange section shows mobile devices. 

Full Story: MediaBriefingDaily
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