Emergent Futures Tumblelog

This is the Tumblelog of Paul Higgins and Sandy Teagle - Futurists from Melbourne and Brisbane in Australia. Go to Emergent Futures to see more or follow on Twitter at FuturistPaul . If you right click on the pictures, titles or links in these posts you will be able to go to the original story on the web. If you click on comments for each post you can either read what others have said or add your own comment via Disqus. If you click on the date of a post it will take you to a single post view where you can copy the web link if you want to send it to someone else. If you click on the tags it will take you to other stories from Emergent Futures with the same tag.
ch72 hours of video are uploaded to YouTube every minute.

stoweboyd:

Hill Holliday and SecondScreen Networks set up a study to find out how they might sunchronize the head shifting that goes along with the ‘swarm of devices’ style of TV use that goes on these days, given the emergence of the second screen:

Ilya Vedrashko, Smartphones Distract People Away from…

Posted at 7:19pm and tagged with: attention, technology, advertising, tech,.

courtenaybird:

YouTube’s Big Transition: Moving From Amateur to Professional Era of Online Video

Another concern for YouTube is that its video views have decreased every month this year. After a record traffic year in 2011 and an all-time peak of 21.8 billion video views served in January, monthly views started to go backwards. In February, it was 18.5B views, March 16.5B and April 15.6B. 

Posted at 1:49pm and tagged with: tech, technology, trends, attention,.

courtenaybird:

YouTube’s Big Transition: Moving From Amateur to Professional Era of Online Video

Another concern for YouTube is that its video views have decreased every month this year. After a record traffic year in 2011 and an all-time peak of 21.8 billion video views served in January, monthly views started to go backwards. In February, it was 18.5B views, March 16.5B and April 15.6B. 

The Internet, and all it has come to include, is the most powerful interruption technology ever invented. It slices and dices our focus, fractures and distracts it, gives us less and less of more and more. It prompts us to skim, scan, and skip rather than immerse ourselves in any one thing.

As the Nobel Prize winning economist Herbert Simon put it so presciently, back in 1970, even before there was an Internet: “What information consumes is rather obvious. It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.”

thenextweb:

The rise in app installations per device corresponds with the amount of time people are spending on apps vs. perusing the mobile Web, with Nielsen reporting that users are consuming 8% more time on native Android and iOS applications than this time last year. (via US Smartphones Have an Average of 41 Apps Installed)

Posted at 5:31pm and tagged with: tech, technology, applications, smartphones, attention, trends, tablets,.

thenextweb:

The rise in app installations per device corresponds with the amount of time people are spending on apps vs. perusing the mobile Web, with Nielsen reporting that users are consuming 8% more time on native Android and iOS applications than this time last year. (via US Smartphones Have an Average of 41 Apps Installed)

thenextweb:

While Facebook and Twitter may rule the roost when it comes to total users, a few surprising names pop up when you look at the equally important statistics relating to user engagement. In layman’s terms, user engagement refers to how effective a site is at keeping users interested once they sign on. A quick scan of comScore reports from March of this year shows that, while they may be the best at attracting new users, sometimes the major players in the social networking game don’t always do a great job of keeping those users interested. (via Facebook’s 900 Million? But What about Engagement?)

Posted at 6:32am and tagged with: Social media, tech, attention, technology,.

thenextweb:

While Facebook and Twitter may rule the roost when it comes to total users, a few surprising names pop up when you look at the equally important statistics relating to user engagement. In layman’s terms, user engagement refers to how effective a site is at keeping users interested once they sign on. A quick scan of comScore reports from March of this year shows that, while they may be the best at attracting new users, sometimes the major players in the social networking game don’t always do a great job of keeping those users interested. (via Facebook’s 900 Million? But What about Engagement?)
Dramatically more information, and limited processing capacity, means that anyone in the game of grabbing attention, and disruption is in a race to the bottom. The web is destroying disruption as an effective and efficient advertising mechanism. Disruption is a terrible user experience and is damaging to both the publisher and advertiser.

stoweboyd:

TV advertising is up, but it’s a Ponzi scheme, like the increased revenue in movie theaters: in both cases, they are losing viewers but charging more.

David Carr via NYTimes.com

According to estimates reported by Reuters, in the coming week the big four broadcast networks and the CW will book some $9 billion in advertising revenue, with the big four up 2 to 4 percent from last year. And cable networks, which surpassed broadcasters for the first time last year in total advertising booked during the upfronts, are expecting a payday of more than $9.6 billion, an increase of 4 to 6 percent.

Part of what keeps legacy television in the game is that it is the last refuge of mass and reach. For retailers who want to flag a sale or an entertainment company with a weekend movie opening, a commercial on a broadcast network or a highly rated cable station can still hammer a message into a lot of noggins. In this targeted age, it’s breathtakingly inefficient — you pay to reach everyone, even the millions not in the desired age group — but making a big television buy is a kind of comfort food, easy and familiar.

Yet by losing audience, networks and cable stations have been able to force advertisers to buy more commercials to reach the number of viewers that they want.

“They have an interesting business model predicated on losing viewers,” observed Brad Adgate, the senior vice president for research at Horizon Media. “It can’t last forever.”

At some point, the laws of both gravity and economics will begin to pull down the upfronts, and with them, the fundamentals of the television business. Jeff Gaspin, who used to head entertainment at NBC, told Bill Carter that he and his son recently decided to catch up on a particular series and so assembled episodes from a variety of sources — iTunes, Netflix and the DVR. They saw all the past episodes in time to watch the final one live on AMC but found that commercials interrupted their experience.

So what show demonstrated to the former television executive that the old way of watching television was losing relevance?

“The Walking Dead.”

Posted at 6:30am and tagged with: disruption, advertising, economic, tech, technology, attention,.

thenextweb:

Flurry tapped a sample of 8 million mobile users across all application categories, with its analytics tools tracking more than 180,000 iOS, Android, Windows Phone, BlackBerry and HTML5 apps. The chart below shows the fastest growing categories based on where consumers are spending most of their time. (via Photo & Video Apps: The Fastest Growing App Category)

Posted at 12:01pm and tagged with: tech, technology, attention, applications,.

thenextweb:

Flurry tapped a sample of 8 million mobile users across all application categories, with its analytics tools tracking more than 180,000 iOS, Android, Windows Phone, BlackBerry and HTML5 apps. The chart below shows the fastest growing categories based on where consumers are spending most of their time. (via Photo & Video Apps: The Fastest Growing App Category)

joelaz:

Optimal Time To Post To Tumblr

Ever wonder what times you should post to Tumblr or other social networks to maximize exposure? Bit.ly shared some interesting data on this. The chart above shows Bit.ly link popularity by day or week (vertical axis starting with Monday at the top) and hour of day (horizontal axis in EST). See the full blog post for details and similar stats on Facebook & Twitter. 

Posted at 5:31pm and tagged with: attention, tech, technology, social media,.

joelaz:

Optimal Time To Post To Tumblr
Ever wonder what times you should post to Tumblr or other social networks to maximize exposure? Bit.ly shared some interesting data on this. The chart above shows Bit.ly link popularity by day or week (vertical axis starting with Monday at the top) and hour of day (horizontal axis in EST). See the full blog post for details and similar stats on Facebook & Twitter.