Another concern for YouTube is that its video views have decreased every month this year. After a record traffic year in 2011 and an all-time peak of 21.8 billion video views served in January, monthly views started to go backwards. In February, it was 18.5B views, March 16.5B and April 15.6B.
The Internet, and all it has come to include, is the most powerful interruption technology ever invented. It slices and dices our focus, fractures and distracts it, gives us less and less of more and more. It prompts us to skim, scan, and skip rather than immerse ourselves in any one thing.
As the Nobel Prize winning economist Herbert Simon put it so presciently, back in 1970, even before there was an Internet: “What information consumes is rather obvious. It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.”
The rise in app installations per device corresponds with the amount of time people are spending on apps vs. perusing the mobile Web, with Nielsen reporting that users are consuming 8% more time on native Android and iOS applications than this time last year. (via US Smartphones Have an Average of 41 Apps Installed)
While Facebook and Twitter may rule the roost when it comes to total users, a few surprising names pop up when you look at the equally important statistics relating to user engagement. In layman’s terms, user engagement refers to how effective a site is at keeping users interested once they sign on. A quick scan of comScore reports from March of this year shows that, while they may be the best at attracting new users, sometimes the major players in the social networking game don’t always do a great job of keeping those users interested. (via Facebook’s 900 Million? But What about Engagement?)
Flurry tapped a sample of 8 million mobile users across all application categories, with its analytics tools tracking more than 180,000 iOS, Android, Windows Phone, BlackBerry and HTML5 apps. The chart below shows the fastest growing categories based on where consumers are spending most of their time. (via Photo & Video Apps: The Fastest Growing App Category)