Emergent Futures Tumblelog

This is the Tumblelog of Paul Higgins and Sandy Teagle - Futurists from Melbourne and Brisbane in Australia. Go to Emergent Futures to see more or follow on Twitter at FuturistPaul . If you right click on the pictures, titles or links in these posts you will be able to go to the original story on the web. If you click on comments for each post you can either read what others have said or add your own comment via Disqus. If you click on the date of a post it will take you to a single post view where you can copy the web link if you want to send it to someone else. If you click on the tags it will take you to other stories from Emergent Futures with the same tag.

digithoughts:

PC market overview for Q1-2012

The iPad single handedly holds 11% of the PC market. Not too shabby.

Highlights:

Windows: 78%

iOS (iPad): 11%

OS X: 3.7%

Android and others: 7.3%

Posted at 10:04am and tagged with: trends, tech, technology, tablets, disruption,.

digithoughts:

PC market overview for Q1-2012
The iPad single handedly holds 11% of the PC market. Not too shabby.
Highlights:
Windows: 78%
iOS (iPad): 11%
OS X: 3.7%
Android and others: 7.3%

How 100 iPads saved Greece $140 billion

The Apple (AAPL) tablets, equipped with a custom-made debt-restructuring app, were handed out to the leadership team, including representatives from the Finance Ministry, the Hellenic Exchange (the Greek equivalent of the NYSE), the Bank of Greece (their version of the Federal Reserve) and the three external banks that managed the deal, Deutsche Bank, HSBC and Lazard.

The idea was to give the participants a rich set of analytic tools and real-time, secure connections to both the global clearing systems and the back offices of banks around the world.

"During the lead-up to the launch," says Apfel, "members of the financial leadership team were spending over half their time on the road, meeting with investors or financial overseers from the EU and other parts of the troika. There was a palpable need to create a financial decision-makers’ platform that could follow the financier – not vice versa."

Full Story: CNN

Posted at 1:49pm and tagged with: tech, technology, applications, tablets, mobile, collaboration, economic,.

How 100 iPads saved Greece $140 billion

The Apple (AAPL) tablets, equipped with a custom-made debt-restructuring app, were handed out to the leadership team, including representatives from the Finance Ministry, the Hellenic Exchange (the Greek equivalent of the NYSE), the Bank of Greece (their version of the Federal Reserve) and the three external banks that managed the deal, Deutsche Bank, HSBC and Lazard.
The idea was to give the participants a rich set of analytic tools and real-time, secure connections to both the global clearing systems and the back offices of banks around the world.
"During the lead-up to the launch," says Apfel, "members of the financial leadership team were spending over half their time on the road, meeting with investors or financial overseers from the EU and other parts of the troika. There was a palpable need to create a financial decision-makers’ platform that could follow the financier – not vice versa."
Full Story: CNN

futuristgerd:

Thailand looks set to proceed with the widest educational tablet deployment to date, after the country’s government finally signed an initial $32.8 million (1.02 billion THB) contract for a project that aims to deploy close to a million devices across the nation’s schools. (via Thailand Inks $32.8 Million Deal for One-Tablet-Per-Child Initiative)

Posted at 3:41pm and tagged with: tablets, tech, technology, education,.

futuristgerd:

Thailand looks set to proceed with the widest educational tablet deployment to date, after the country’s government finally signed an initial $32.8 million (1.02 billion THB) contract for a project that aims to deploy close to a million devices across the nation’s schools. (via Thailand Inks $32.8 Million Deal for One-Tablet-Per-Child Initiative)

thenextweb:

The rise in app installations per device corresponds with the amount of time people are spending on apps vs. perusing the mobile Web, with Nielsen reporting that users are consuming 8% more time on native Android and iOS applications than this time last year. (via US Smartphones Have an Average of 41 Apps Installed)

Posted at 5:31pm and tagged with: tech, technology, applications, smartphones, attention, trends, tablets,.

thenextweb:

The rise in app installations per device corresponds with the amount of time people are spending on apps vs. perusing the mobile Web, with Nielsen reporting that users are consuming 8% more time on native Android and iOS applications than this time last year. (via US Smartphones Have an Average of 41 Apps Installed)

thenextweb:

Web traffic from tablet computers is growing 10 times faster than smartphone traffic (via Adobe: Web Traffic From Tablets Growing Faster Than Smartphones)

Posted at 7:21pm and tagged with: Trends, Tech, Technology, Tablets, Mobile,.

thenextweb:

Web traffic from tablet computers is growing 10 times faster than smartphone traffic (via Adobe: Web Traffic From Tablets Growing Faster Than Smartphones)

cnet:

Do non-iPad tablets stand a chance?

NEW ORLEANS—A year ago, tablets were on the rise, and the industry forecast looked promising for expanding a market that Apple essentially pioneered. So why aren’t non-iOS tablets doing better? That’s the question posed at CTIA 2012 by All Things D’s Walt Mossberg, who moderated a panel exploring the topic.

“Here we sit in May 2012, and it’s still heavily an iPad world in tablets,” Mossberg said, suggesting that Android tablets (and presumably Windows Phone and BlackBerry tablets, too) are hitting a dead end. 

Read more

Posted at 8:21am and tagged with: technology, tablets, competition, trends,.

cnet:

Do non-iPad tablets stand a chance?
NEW ORLEANS—A year ago, tablets were on the rise, and the industry forecast looked promising for expanding a market that Apple essentially pioneered. So why aren’t non-iOS tablets doing better? That’s the question posed at CTIA 2012 by All Things D’s Walt Mossberg, who moderated a panel exploring the topic.
“Here we sit in May 2012, and it’s still heavily an iPad world in tablets,” Mossberg said, suggesting that Android tablets (and presumably Windows Phone and BlackBerry tablets, too) are hitting a dead end. 
Read more

stoweboyd:

OgilvyOne London: “As an ad agency, we’ll always be trying to lean forward” - Emma Gardner via Lean Back 2.0

Has OgilvyOne London seen any evidence of people “leaning back” when consuming ads or creative content on their iPad?

[OlgivyOne London Chief Executive Annette] KING: It’s interesting because we were having a debate between lean forward and lean back before we got on the call with you. There’s a time and a place for both. The Economist app is a good example of a ‘lean back and consume’ type of situation. As an ad agency, though, we’ll always be trying to lean forward. We’re always trying to get people to take part in the app and engage with the ad. By definition, it’s an immersive kind of approach.

We’re really interested in the dual screen experience right now. By dual screen, I mean sitting in front of the TV with a tablet. You might be watching one thing on the TV, but doing something else on your tablet. And we want to start connecting those two things. If Jamie Oliver is making a special truffle recipe on television, you can use your tablet to find out where truffles grow in the world, or how to make Jamie’s recipe. You can get people involved through the second screen.

I wonder about ‘always trying to lean forward’: isn’t there a place for ambient advertising? Ambient awareness of other people (through Twitter or other social tools) is a back of the mind sort of attention scheme: you know what people are up to based on their updates moving by while you are doing other things.

I conjecture that ambient advertising could be very effective on the second screen. Imagine that as I am watching a cooking show, and I’ve enabled a second screen gear applet on my tablet. As the chef’s use various kitchen tools, the gear applet streams pictures and descriptions of the gear: this knife, this sauce pan, this stove. You might think that this is a lean-forward set up — that I am dedicating foreground attention to the gear streaming by — and I might do that the first few times I use the app. However, as I habituate to the app, I will begin to treat it as a lean-back stream of information, so my perception of the products being featured is more additive or cumulative. It’s just as much about brand building as a call to action.

Yes, there will still be times when I want to buy that particular knife, right now. But in general I think it will lead to a collection of brand associations built over time, so that when I get to the point when I want to buy a new knife, a few brands are in my head, and I choose between them at the store, or online.

If there is one thing that advertisers can do, though, to make lean-forward intimacy with products more likely on the second screen, it would be to make it easy to share product information and images with other people: wire it deeply into the social dimension of TV.

(For more on Social TV and The Second Screen, download the free Work Talk special report on that subject, here.)

Posted at 6:31am and tagged with: tech, technology, internet, tablets, attention,.

stoweboyd:

Lean Back 2.0, from The Economist — How tablets are accelerating the liquefaction of media, and the rise of a new global psychographic: the mass intelligent.

Posted at 9:11pm and tagged with: attention, technology, tech, tablets,.

In this fascinating presentation, the publisher says it mostly gets engagement times of about 90 minutes per week from iPad readers, which it reckons are a new “psychographic” it calls “the mass intelligent”…

stoweboyd:

My friend Venkat Rao has collaborated with Todd Barr of Alfresco on an ebook, called Death By Powerpoint, Resurrection By Tablet: A Guide For Workplace Revolutionaries. Here’s a smaple:

Ordinary technologies conform to existing realities. Disruptive technologies reshape them. It is already clear that tablets are a disruptive technology on par with others that have invaded the workplace over the last century — typewriters, photocopiers, personal computers, email, laptops and smartphones. The only questions that remain are when and where the revolution will start. Our candidate? Meetings. Today, PowerPoint rules. Tomorrow, the tablet will.

read more at Work Talk Reports…

Posted at 2:40am and tagged with: tech, technology, tablets,.