Emergent Futures Tumblelog

This is the Tumblelog of Paul Higgins and Sandy Teagle - Futurists from Melbourne and Brisbane in Australia. Go to Emergent Futures to see more or follow on Twitter at FuturistPaul . If you right click on the pictures, titles or links in these posts you will be able to go to the original story on the web. If you click on comments for each post you can either read what others have said or add your own comment via Disqus. If you click on the date of a post it will take you to a single post view where you can copy the web link if you want to send it to someone else. If you click on the tags it will take you to other stories from Emergent Futures with the same tag.

courtenaybird:

The Fight For The Fifth Screen (Fifth Screen!?) In Your Life 

Essentially, the fifth screen represents a paradigm shift in advertising as much as it represents a change in the way we use computers on the move. It means ads everywhere, and different kinds of ads too—something TV advertisers are beginning to wake up to, now viewers use their iPads and phones while watching TV… “Every single piece of advertising now has as its goal behavior change. Understanding how to change behavior, and what people will choose to interact with is key for advertisers. Expect to see more science, more psychologists, and more behavioral data informing advertising in the future.” 

Posted at 1:51pm and tagged with: tech, technology, attention, advertising,.

courtenaybird:

The Fight For The Fifth Screen (Fifth Screen!?) In Your Life 
Essentially, the fifth screen represents a paradigm shift in advertising as much as it represents a change in the way we use computers on the move. It means ads everywhere, and different kinds of ads too—something TV advertisers are beginning to wake up to, now viewers use their iPads and phones while watching TV… “Every single piece of advertising now has as its goal behavior change. Understanding how to change behavior, and what people will choose to interact with is key for advertisers. Expect to see more science, more psychologists, and more behavioral data informing advertising in the future.” 
David Karp, Tumblr CEO, explaining the reversal of his previous statements decrying the possibility of putting ads on Tumblr. Tumblr will begin selling ad space in May. (via tpmmedia)

Posted at 8:20am and tagged with: tech, technology, advertising, business models, social media, economic,.

I was probably being an idiot then.

Google wants to serve you ads based on the background noise of your phone calls
Drew Olanoff, thenextweb.com

Just when you think that we’re pret­ty tech savvy, com­pa­nies like Google and Nokia file out­landish “forward-thinking” patents that make you feel like we’re all in a Star Trek episode. In the case of Google’s lat­est patent, it makes us feel lik…

Posted at 1:14pm and tagged with: advertising, mobile, tech, technology, eonomic,.


Google wants to serve you ads based on the background noise of your phone calls Drew Olanoff, thenextweb.com
Just when you think that we’re pret­ty tech savvy, com­pa­nies like Google and Nokia file out­landish “forward-thinking” patents that make you feel like we’re all in a Star Trek episode. In the case of Google’s lat­est patent, it makes us feel lik…

smarterplanet:

Face-Recognizing Billboard Only Displays Ad To Women | TechCrunch

A London billboard has a camera that can determine the  sex of those looking at it, and, in this case, only shows a 40-second video to females. Males are shown a link to the advertiser’s website.

So, pretty soon we’ll be targeted more exactly, like a Kangol hat ad for me: because I walk by wearing a Kangol, or because their algorithm targets bald guys, or because they know it’s me, and that I own 5 Kangols.

Augmented reality is not just for people: machines — like this billboard — will share augmented reality with us.

via futuresagency:

Posted at 8:25am and tagged with: user interface, tech, technology, advertising,.

smarterplanet:

Face-Recognizing Billboard Only Displays Ad To Women | TechCrunch
A London billboard has a camera that can determine the  sex of those looking at it, and, in this case, only shows a 40-second video to females. Males are shown a link to the advertiser’s website.


So, pretty soon we’ll be targeted more exactly, like a Kangol hat ad for me: because I walk by wearing a Kangol, or because their algorithm targets bald guys, or because they know it’s me, and that I own 5 Kangols.
Augmented reality is not just for people: machines — like this billboard — will share augmented reality with us.

via futuresagency:

thenextweb:

In a report by mobile analytics company Flurry, it appears the advertising industry still doesn’t seem to understand the potential mobile advertising has, despite the fact that it’s where consumers are spending tons of their time. (via Advertisers Aren’t Taking Advantage of Mobile)

Posted at 8:27am and tagged with: mobile, tech, technology, media, advertising, attention,.

thenextweb:

In a report by mobile analytics company Flurry, it appears the advertising industry still doesn’t seem to understand the potential mobile advertising has, despite the fact that it’s where consumers are spending tons of their time. (via Advertisers Aren’t Taking Advantage of Mobile)

The future of high-tech advertising

"The advertising of the future……. will hinge entirely on new communication channels. In much the same way that highly-targeted advertising couldn’t exist before the internet, web browsers, and tracking cookies, future ads will leverage the mediums by which we consume content and communicate with others."

Full Story: Extreme Tech

Posted at 6:07pm and tagged with: advertising, future, tech, technology,.


The future of high-tech advertising

"The advertising of the future……. will hinge entirely on new communication channels. In much the same way that highly-targeted advertising couldn’t exist before the internet, web browsers, and tracking cookies, future ads will leverage the mediums by which we consume content and communicate with others."

Full Story: Extreme Tech

Who Buys All Those Google Ads? An Infographic Breakdown

Full Story: Wired

Posted at 6:07pm and tagged with: advertising, tech, technology, visualisation, economic,.

Who Buys All Those Google Ads? An Infographic Breakdown


Full Story: Wired

thenextweb:

Internet advertising spending in China increased by more than 50 percent last year to finally overtake print media ad spending, according to data from iResearch, cited by the China Internet Watch blog. (via Research: Internet ad spend up 57% to overtake print media in China - The Next Web)

Posted at 3:40pm and tagged with: China, internet, tech, technology, advertising, disruption,.

thenextweb:

Internet advertising spending in China increased by more than 50 percent last year to finally overtake print media ad spending, according to data from iResearch, cited by the China Internet Watch blog. (via Research: Internet ad spend up 57% to overtake print media in China - The Next Web)

fastcompany:

Why Your Car Is The Next Advertising Battleground

Posted at 1:24pm and tagged with: tech, technology, advertising,.

fastcompany:

Why Your Car Is The Next Advertising Battleground