Emergent Futures Tumblelog

November 27th 2011

Reblogged from futuristgerd|41 notes |# Comments

Google+ Now Open to Businesses - Digits - WSJ (via mediafuturist)

Posted at 4:03pm and tagged with: marketing, tech, technology,.

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The move marks Google+’s latest move into territory originally staked by rival Facebook, which has allowed businesses to create pages for quite some time. Last week the Wall Street Journal reported on Facebook’s growing role in brand marketing strategy.

”

November 19th 2011

Reblogged from futuristgerd|30 notes |# Comments

Facebook Revenues to Reach $4.27 Billion in 2011 - eMarketer (via mediafuturist)

Posted at 8:52am and tagged with: economic, social media, tech, technology, marketing, trends,.

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NEW YORK (Sept 20, 2011)—Global revenues at Facebook will reach $4.27 billion in 2011, up from $2 billion in 2010, according to a new forecast by eMarketer.

eMarketer estimates Facebook will earn $3.8 billion worldwide this year in advertising revenue, up 104% from $1.86 billion in 2010. Revenues from Facebook Credits are expected to reach $470 million in 2011, up from $140 million last year, eMarketer estimates.

”

November 18th 2011

Case Study: RadioShack Finds Foursquare Customers Spend More - Stephanie Miles

Reblogged from stoweboyd|51 notes |# Comments

stoweboyd:

Stephanie Miles via Street Fight

When RadioShack launched its pilot campaign with Foursquare in August 2010, the company’s director of social media and digital strategy, Adrian Parker, was skeptical that the platform could be used as an effective marketing tool. So RadioShack started out small and began using the redemption codes embedded in its check-in offers to track the purchases of its customers. After 15 months of tracking this data, it became clear that customers who check-in on Foursquare spend more money on average than those who do not. These customers are also more likely to buy wireless products, a core component of the RadioShack brand.

But they don’t analyze the people demographically, as far as I can tell, aside from having a smart phone.

Posted at 8:37pm and tagged with: location, mobile, smartphone, marketing, measurement,.

November 3rd 2011

Reblogged from futuristgerd|61 notes |# Comments

Nielsen | State of the Media: Social Media Report Q3 (via mediafuturist)

Posted at 10:47am and tagged with: social media, trust, marketing,.

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The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the inﬂuence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a speciﬁc brand or retailer from a social networking site.

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October 30th 2011

Reblogged from futuristgerd|52 notes |# Comments

eMarketer Mobile - Article (via mediafuturist)

Posted at 1:35pm and tagged with: Social media, Marketing,.

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Despite the gap between consumer expectations and brand delivery, consumers are overwhelmingly positive when brands take the time to actually respond to them on Twitter. The Maritz study indicates that 86% of Twitter complainers would have liked or loved to hear from the company regarding their complaints—and out of those who heard back, 75% were satisfied with the company’s response.

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October 28th 2011

48 notes |# Comments

Social media and mobile apps to account for 50% of online sales by 2015, says Gartner

Companies need to to incorporate social media into their online sales and marketing as a matter of urgency, concludes a Gartner report.

Full Story: NewMediaAge

Posted at 4:43pm and tagged with: mobile, advertising, marketing, forecasts, tech, technology,.

Social media and mobile apps to account for 50% of online sales by 2015, says Gartner

Companies need to to incorporate social media into their online sales and marketing as a matter of urgency, concludes a Gartner report.
Full Story: NewMediaAge

October 8th 2011

Reblogged from futuristgerd|91 notes |# Comments

Magazine Publishers Reach Deals With Amazon’s Kindle Fire - WSJ.com (via mediafuturist)

Posted at 1:57pm and tagged with: advertising, digital, online, marketing,.

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Moreover, publishers are eager to grab some of the ad dollars shifting to digital marketing. Advertisers are increasingly spending more of their advertising budget on digital initiatives at the expense of print.

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October 6th 2011

20 notes |# Comments

How Negative Reviews Increase Sales Online

Panos Ipeirotis set out to study the dollar value of online reputation, and along the way he discovered the counter-intuitive ways that reviews inform it

Paul Higgins: this must be read carefully to look at a strategy that might work.

Full Story: Technology Review

Posted at 7:56pm and tagged with: trust, marketing, online, tech, technology,.

How Negative Reviews Increase Sales Online

Panos Ipeirotis set out to study the dollar value of online reputation, and along the way he discovered the counter-intuitive ways that reviews inform it

Paul Higgins: this must be read carefully to look at a strategy that might work.

Full Story: Technology Review

October 6th 2011

15 notes |# Comments

CHART OF THE DAY: Here’s Why Agencies Have To Buy Online Ads To Go With TV Ads

Full Story: Business Insider

Posted at 8:01am and tagged with: marketing, online, mobile,.

October 2nd 2011

90 notes |# Comments

Amazon Kindle Fire: The math behind a subsidized tablet

For many companies, subsidizing the Kindle Tablet wouldn’t make much sense, but Amazon has unique assets. Here’s a look at the numbers behind the Kindle Fire.

Full Story: ZDNet

Posted at 10:26pm and tagged with: economic, tech, technology, marketing, business models,.

Amazon Kindle Fire: The math behind a subsidized tablet

For many companies, subsidizing the Kindle Tablet wouldn’t make much sense, but Amazon has unique assets. Here’s a look at the numbers behind the Kindle Fire.

Full Story: ZDNet