Emergent Futures Tumblelog

This is the Tumblelog of Paul Higgins and Sandy Teagle - Futurists from Melbourne and Brisbane in Australia. Go to Emergent Futures to see more or follow on Twitter at FuturistPaul . If you right click on the pictures, titles or links in these posts you will be able to go to the original story on the web. If you click on comments for each post you can either read what others have said or add your own comment via Disqus. If you click on the date of a post it will take you to a single post view where you can copy the web link if you want to send it to someone else. If you click on the tags it will take you to other stories from Emergent Futures with the same tag.
The move marks Google+’s latest move into territory originally staked by rival Facebook, which has allowed businesses to create pages for quite some time. Last week the Wall Street Journal reported on Facebook’s growing role in brand marketing strategy.

NEW YORK (Sept 20, 2011)—Global revenues at Facebook will reach $4.27 billion in 2011, up from $2 billion in 2010, according to a new forecast by eMarketer.

eMarketer estimates Facebook will earn $3.8 billion worldwide this year in advertising revenue, up 104% from $1.86 billion in 2010. Revenues from Facebook Credits are expected to reach $470 million in 2011, up from $140 million last year, eMarketer estimates.

stoweboyd:

Stephanie Miles via Street Fight

When RadioShack launched its pilot campaign with Foursquare in August 2010, the company’s director of social media and digital strategy, Adrian Parker, was skeptical that the platform could be used as an effective marketing tool. So RadioShack started out small and began using the redemption codes embedded in its check-in offers to track the purchases of its customers. After 15 months of tracking this data, it became clear that customers who check-in on Foursquare spend more money on average than those who do not. These customers are also more likely to buy wireless products, a core component of the RadioShack brand.

But they don’t analyze the people demographically, as far as I can tell, aside from having a smart phone.

Posted at 8:37pm and tagged with: location, mobile, smartphone, marketing, measurement,.

The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
Despite the gap between consumer expectations and brand delivery, consumers are overwhelmingly positive when brands take the time to actually respond to them on Twitter. The Maritz study indicates that 86% of Twitter complainers would have liked or loved to hear from the company regarding their complaints—and out of those who heard back, 75% were satisfied with the company’s response.

Social media and mobile apps to account for 50% of online sales by 2015, says Gartner


Companies need to to incorporate social media into their online sales and marketing as a matter of urgency, concludes a Gartner report.

Full Story: NewMediaAge

Posted at 4:43pm and tagged with: mobile, advertising, marketing, forecasts, tech, technology,.

Social media and mobile apps to account for 50% of online sales by 2015, says Gartner


Companies need to to incorporate social media into their online sales and marketing as a matter of urgency, concludes a Gartner report.
Full Story: NewMediaAge
Moreover, publishers are eager to grab some of the ad dollars shifting to digital marketing. Advertisers are increasingly spending more of their advertising budget on digital initiatives at the expense of print.

How Negative Reviews Increase Sales Online

Panos Ipeirotis set out to study the dollar value of online reputation, and along the way he discovered the counter-intuitive ways that reviews inform it

Paul Higgins: this must be read carefully to look at a strategy that might work. 

Full Story: Technology Review

Posted at 7:56pm and tagged with: trust, marketing, online, tech, technology,.


How Negative Reviews Increase Sales Online


Panos Ipeirotis set out to study the dollar value of online reputation, and along the way he discovered the counter-intuitive ways that reviews inform it

Paul Higgins: this must be read carefully to look at a strategy that might work. 

Full Story: Technology Review

CHART OF THE DAY: Here’s Why Agencies Have To Buy Online Ads To Go With TV Ads

Full Story: Business Insider

Posted at 8:01am and tagged with: marketing, online, mobile,.

CHART OF THE DAY: Here’s Why Agencies Have To Buy Online Ads To Go With TV Ads

Full Story: Business Insider

Amazon Kindle Fire: The math behind a subsidized tablet


For many companies, subsidizing the Kindle Tablet wouldn’t make much sense, but Amazon has unique assets. Here’s a look at the numbers behind the Kindle Fire.


Full Story: ZDNet

Posted at 10:26pm and tagged with: economic, tech, technology, marketing, business models,.

Amazon Kindle Fire: The math behind a subsidized tablet


For many companies, subsidizing the Kindle Tablet wouldn’t make much sense, but Amazon has unique assets. Here’s a look at the numbers behind the Kindle Fire.

Full Story: ZDNet